Kentwood Water Delivery: Soft Drink to New Age Drinks
August 28th, 2008 | by admin |There has been a noticeable shift from soft drink and typical water companies like kentwood water delivery to new age drinks especially among 16 - to - 24 year olds. We cut the soft drink doors back and saw less than one per cent sales drop. However, when we gave that additional door to the ready-to-drinks - the Fruitopias, Snapples, Arizona Iced Tea and water - we saw 23 per cent growth and five - or 10 per cent more in terms of margin profitability." At the Thrifty stores, new age products are "taking a little away from the sale of pop, especially from oddball flavors such as grape."
